Twisted Treasures

Calarts Halloween 2024

Creative Director

Twisted Treasures was an immersive Halloween experience that transformed an ordinary storefront into a world of enchanted toys, where guests became part of the story. As Creative Director, I shaped the event’s narrative, crafting a tale of vintage and modern toys caught in a battle for their fate. From the eerie welcome at The Storefront to the climactic showdown in Aisle 666, every detail was designed to transport guests into a living, breathing story.

Beyond storytelling, I spearheaded the visual and spatial design, ensuring every environment reflected the world of Twisted Treasures. Each space had its own unique aesthetic and purpose, from the oversized whimsy of Where The Shrunken Go to the secretive depths of The Backrooms. The experience extended beyond the physical, with a cohesive brand identity—featuring a stylized logo, haunting poster designs, and an interactive website—tying everything together. Through scenic design, media, and branding, Twisted Treasures became a playground of wonder and suspense.